Studio 36 West has been providing exceptional jewelry photography in New York City since 2008. We pride ourselves on providing jewelry designers, manufactures and retailers with photography that sells merchandise and leaves customers happy with their purchase. Jewelry photography is as much an art, as it is a science. Understanding the reflectivity of high polish gold and silver, the color and cut of a diamond, the specific issues of a sapphire and the delicate surface luster of a pearl requires a lot of patience and technique. Additionally each jewelry type, whether a 100 inch necklace, a diamond tennis bracelet or a large colorful cocktail ring need special consideration when it comes to layout and the best way to demonstrate the item for a customer. The technology behind capturing these images is not straightforward either, there is no one way to photograph jewelry. Behind each photograph is a different recipe of lighting, camera and lens type. Mastery of all of these elements takes years to achieve. Only after mastery of the medium, can artistry begin.
Jewelry Photography is Our Specialty
High resolution, a specific crop ratio and a pure white background are often the requirements for a product photograph if you want to sell online on sites like Amazon.com, Walmart.com, Costco.com and Overstock.com. Often these requirements give retailers the biggest headache, because the photography is not straightforward. This is where Studio 36 West begins to shine. We’ve seen all types all types of jewelry including rings, necklaces, bracelets, watches, earrings and cufflinks. We have dealt with all types of metals as well as stone types such as diamonds, rubies, emeralds, sapphires and even cubic zirconium. So when a customer gives us something to shoot we can immediately begin the work and artistry needed, without having to spend time reinventing the wheel, so to speak. If you are tasked with designing jewelry, manufacturing it and pricing it, the last thing you need to worry about is the right camera, the right lighting or lenses. We bring the art and science all together, from start to finish.